Free Doesn’t Usually Mean Free
There’s lots of strings attached to offers of free products and services.
The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising industry, as well as a Code of Conduct to which all IAB members are supposed to adhere.
The Code of Conduct covers a variety of issues, including transparency in data collection and security, marketing to kids, and Code compliance and enforcement. Of course, not all online advertisers are required to follow these rules; just the IAB members. And if an IAB member doesn’t follow the rules, the only form of punishment doled out by the IAB is a six-month termination of their membership.
You Might Be Interested In
Direct Marketing Association
The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others. The group…
Entertainment Software Association
The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…