Class-Action Tracker

Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.


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Recent trends in false advertising as identified by our Class-Action Tracker.

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Simple Truth Coconutmilk

Class Action

Simple Truth Coconutmilk

In March 2019, a class-action lawsuit was filed against The Kroger Co. for allegedly misleadingly marketing Simple Truth Coconutmilk (a drink made up of coconut oil and water) as healthy…

365 Everyday Value Organic Vanilla Coconutmilk

Class Action

365 Everyday Value Organic Vanilla Coconutmilk

In July 2020, a class-action lawsuit was filed against Whole Foods Market Group for allegedly misleadingly marketing 365 Everyday Value Organic Unsweetened Coconut Vanilla Coconutmilk Beverage as containing “vanilla” when,…

Bai Antioxidant Cocofusion

Class Action

Bai Antioxidant Cocofusion

In July 2019, a class-action lawsuit was filed against Bai Brands for allegedly falsely marketing that four flavors of bai Antioxidant Cocofusion beverages – Andes Coconut Lime, Puna Coconut Pineapple,…

Organic Valley French Vanilla Half & Half

Class Action

Organic Valley French Vanilla Half & Half

Allegations: Misleadingly marketing that French Vanilla is the main flavoring ingredient without adequately disclosing that coconut is also a characterizing flavor in the creamer

KIND Snack Bars

Class Action

KIND Snack Bars

August 2015: These actions were transferred to a New York court to be heard with other similar lawsuits. Click here to learn more about the case. (In Re KIND LLC…

Whitewave’s Silk and Horizon Products

Class Action

Whitewave’s Silk and Horizon Products

July 2014: The appeal was voluntarily dismissed pursuant to an agreement between the parties, the terms of which have not been disclosed. January 2014: Plaintiffs filed a Notice of Appeal…

Vita Coco

Class Action

Vita Coco

In April 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut water as being “born in brazil” and manufactured in Brazil with…

Various Hain Celestial Food Products

Class Action

Various Hain Celestial Food Products

April 2016: This case was stayed pending the FDA’s decision regarding the use of the word “natural.” July 2014: Plaintiffs filed an amended complaint similarly alleging that the company misleadingly…

FineVine’s Activated Charcoal Oral Care Products

Class Action

FineVine’s Activated Charcoal Oral Care Products

In May 2020, a class-action lawsuit was filed against FineVine, LLC for allegedly falsely advertising its Activated Coconut Charcoal Powder and Activated Coconut Charcoal Toothpaste. Specifically, the complaint claims that…

Various WEN® Cleansing Conditioners

Class Action

Various WEN® Cleansing Conditioners

A class-action lawsuit was filed against WEN by Chaz Dean, Inc. and Guthy-Renker LLC for allegedly deceptively advertising various WEN® Cleansing Conditioner hair care products, including Coconut Mango, Cranberry, Fig,…


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