Vita Coco Vanilla Coconut Milk
In April 2020, a class-action lawsuit was filed against All Market Inc. for allegedly misleadingly marketing that the exclusive flavoring ingredient in Vita Coco Coconut Milk is vanilla when, according…
In April 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut water as being “born in brazil” and manufactured in Brazil with Brazilian coconuts without adequately disclosing that it is also made outside of Brazil with coconuts from other countries. According to the complaint, the company moved most of its sourcing and manufacturing of Vita Coco to other countries, including the Philippines, Malaysia, Indonesia, Thailand, and Sri Lanka. (Wasser et al v. All Market, Inc., Case No. 16-cv-21238, S. D. FL.)
For more information about other class-action lawsuits regarding coconut water and TINA.org’s coverage of the product, click here.
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.