In April 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut water as being “born in brazil” and manufactured in Brazil with…
In April 2020, a class-action lawsuit was filed against All Market Inc. for allegedly misleadingly marketing that the exclusive flavoring ingredient in Vita Coco Coconut Milk is vanilla when, according to plaintiffs, the ingredients list does not include a vanilla ingredient and reveals that the drink contains “Natural Flavors.” (Ali et al v. All Market, Inc., Case No. 20-cv-2823, S.D.N.Y.)
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TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.