
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
August 2017: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. January 2016: A class-action…
In February 2020, a class-action lawsuit was filed against Baby Brezza Enterprises for allegedly misleadingly marketing that the Baby Brezza Formula Pro and Formula Pro Advanced machines automatically mix the…
Multiple lawsuits filed against Whole Foods claiming that the company falsely labels its 365 Everyday Value Plain Greek Yogurt as containing 2 grams of sugar per serving when, according to…
October 2018: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
In December 2018, a class-action lawsuit was filed against California Natural Living for allegedly misleading marketing that its California Baby Natural Bug Blend Bug Repellent “repels mosquitoes” when, according to…
December 2017: This case was stayed pending a nationwide settlement in a related case, Mayhew v. KAS Direct and S. C. Johnson & Son. October 2017: The claims against VMG…
Allegations: Misrepresenting that its Baby and Children’s products are more suitable for babies and children
November 2017: Plaintiffs filed an amended complaint similarly alleging that Whole Foods overstates the weight of products and, as a result, overcharges customers. June 2017: The Second Circuit Court of…
Allegations: Failing to disclose that foods contain allergens
Allegations: Misrepresenting that products use “patented mixing technology [that] automatically mixes formula and water to perfect consistency”