A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In February 2020, a class-action lawsuit was filed against Baby Brezza Enterprises for allegedly misleadingly marketing that the Baby Brezza Formula Pro and Formula Pro Advanced machines automatically mix the “perfect” amount of baby formula and water for infants when, according to plaintiffs, the machines do not mix enough formula for children to receive the proper nutrition. (Borgese et al v. Baby Brezza Enterprises LLC, The Betesh Group, et al, Case No. 20-cv-1180, S.D.N.Y.)
Be wary of questionable and deceptive claims in origin stories.
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