Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In February 2020, a class-action lawsuit was filed against Baby Brezza Enterprises for allegedly misleadingly marketing that the Baby Brezza Formula Pro and Formula Pro Advanced machines automatically mix the “perfect” amount of baby formula and water for infants when, according to plaintiffs, the machines do not mix enough formula for children to receive the proper nutrition. (Borgese et al v. Baby Brezza Enterprises LLC, The Betesh Group, et al, Case No. 20-cv-1180, S.D.N.Y.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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