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Williams-Sonoma Database

WILLIAMS-SONOMA MADE IN USA MARKETING

Below is a sampling of Williams-Sonoma marketing materials that claim, either expressly or implicitly, that the following product lines are made in the USA:

• Goldtouch Bakeware
• Nordic Ware

Claims shown below in gray have been taken down as of an April 2020 audit.

Williams-Sonoma Website

Williams-Sonoma Made in USA
Williams-Sonoma Made in USA Blog – zoomed in
Williams-Sonoma Made in USA Cooking Electrics – zoomed in
Nordic Ware Made in USA – zoomed in
Nordic Ware Manufactured in USA – zoomed in

Williams-Sonoma YouTube

How to Make the Most of Goldtouch Bakeware (video)

WILLIAMS-SONOMA PRODUCT ORIGIN INFORMATION

Below is a sampling of Williams-Sonoma products that have been marketed, either expressly or implicitly, as made in the USA but are either imported or made with imported materials, according to inconspicuous origin disclosures.

# Product Origin Information
1 Deluxe 8-Piece Cookie Set Cooling rack: Made in Taiwan. Cookie Sheet and Rolling Pin: Made in USA. Cutters and Spatula: Made in China.
2 Nordic Ware 7 Springform Cake Pan Made in Germany
3 Nordic Ware Classic Angel Food Cake Pan Made in China
4 Nordic Ware Ebelskiver Pan Made in USA with Imported Components
5 Nordic Ware Grill n Sear Made in USA with Imported Components
6 Nordic Ware Heat Diffuser 8″ Made in USA with Imported Components
7 Nordic Ware Nonstick Restaurant Fry Pans Made in USA with Imported Components
8 Nordic Ware Rolled Omelet Pan Made in USA with Imported Components
9 Nordic Ware Waffle Pancake Pan Made in USA with Imported Components
10 Williams Sonoma Copper Goldtouch 6-Piece Boxed Set Made in USA. Cooling rack made in China
11 Williams Sonoma Copper Goldtouch Nonstick 3-Piece Cookie Sheet Set Cookie Sheet: Made in USA. Cooling Rack: Made in China
12 Williams Sonoma Goldtouch Bakers Dream 25-Piece Bakeware Set Made in USA; cooling racks made in China
13 Williams Sonoma Goldtouch Half-Sheet Pan and Baking Mat Set Half-sheet pan is made in USA; cooling rack is made in China; Silpat mat is made in France.
14 Williams Sonoma Goldtouch Non-Corrugated Half Sheet Pan with Rack Baking Sheet: Made in USA. Cooling Rack: Made in China
15 Williams Sonoma Goldtouch Non-Corrugated Quarter Sheet Pan with Rack Baking Sheet: Made in USA. Cooling Rack: Made in China
16 Williams Sonoma Goldtouch Nonstick 15-Piece Bakeware Set Pans made in USA; cooling racks made in China
17 Williams Sonoma Goldtouch Nonstick Broiler Pan Made in China
18 Williams Sonoma Goldtouch Nonstick Half Sheet Pan with Baking Rack Baking Sheet: Made in USA. Cooling Rack: Made in China
19 Williams Sonoma Goldtouch Nonstick Half-Sheet Roasting Set Rack is made in China. Half-Sheet Pan is made in USA.
20 Williams Sonoma Goldtouch Nonstick Mini Deep Dish Pizza Pans Set of 4 Made in China
21 Williams Sonoma Goldtouch Nonstick Mini Tart Baking Set Made in China (product packaging also states Made in China: front, back, label)
22 Williams Sonoma Goldtouch Nonstick Pizza Crisper Made in China (product packaging also states Made in China: front, label)
23 Williams Sonoma Goldtouch Nonstick Quarter Sheet Pan with Baking Rack Baking Sheet: Made in USA. Cooling Rack: Made in China
24 Williams Sonoma Goldtouch Nonstick Quarter-Sheet Roasting Set Rack is made in China. Quarter-Sheet Pan is made in USA.
25 Williams Sonoma Goldtouch Nonstick Ultimate Cookie 5-Piece Baking Set Cookie Sheet and Rolling Pin: Made in USA. Cooling Rack, Spatula, Cookie Scoop: Made in China.
26 Williams Sonoma Goldtouch Quarter Sheet Cooling Rack Made in China
27 Williams Sonoma Goldtouch Tart Pan with Removable Bottom Made in China
28 Williams Sonoma Three-Quarter Sheet Cooling Rack Made in China
29 Williams Sonoma Ultimate Cookie Baking 3-Piece Set Cookie Sheets: Made in USA. Cooling Rack: Made in China.