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Roblox Brand Avatar Influencers

During its investigation of Roblox, TINA.org compiled a sampling of more than 20 avatar influencers (i.e., Roblox avatars created by social media influencers) failing to disclose their material connections to brands, experiences and/or products within the Roblox metaverse, as well as 10 examples of undisclosed AI-controlled brand avatars deceptively engaging with Roblox users in promotional interactions.

* Note that influencers often go by a different name on Roblox than they do on social media platforms. Both names are indicated below.

Undisclosed Brand Avatar Influencers

NIKELAND
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Influencer Avatar
LankyBox YouTube video showing avatar influencers in Nikeland

LankyBoxShopJustin Roblox profile

LankyBoxGamesAdam Roblox profile
_____________________________________
iamSanna YouTube video showing avatar influencer in Nikeland

notiamsanna Roblox profile
EthanGamer YouTube video showing avatar influencer in Nikeland

EthanGamerTV Roblox profile
TUF GAMING YouTube video showing avatar influencer in Nikeland

ThumbsUpFamily Roblox profile
BitSquid YouTube video showing avatar influencer in Nikeland

BitSquid Roblox profile
ErnieC3 YouTube video showing avatar influencer in Nikeland

ErnieC3 Roblox profile
The Box Quiz YouTube video showing avatar influencer in Nikeland

Boxy Roblox profile
Ant Antixx YouTube video showing avatar influencer in Nikeland

Ant_Antixx Roblox profile
SharkBlox YouTube video showing avatar influencer in Nikeland

SharkBlox Roblox profile
Conor3D YouTube video showing avatar influencer in Nikeland

Conor3D Roblox profile
DeeterPlays YouTube video showing avatar influencer in Nikeland

DeeterPlays Roblox profile
TW Dessi Gaming YouTube video showing avatar influencer in Nikeland

TW_Dessi Roblox profile

VANS WORLD

Influencer Avatar
Chrisandthemike YouTube video showing
avatar influencer in Vans World

chrisatm Roblox profile
______________________________________
TUF Gaming YouTube video showing
avatar influencer in Vans World

ThumbsUpFamily Roblox profile

HOT WHEELS OPEN WORLD

Influencer Avatar
LankyBox YouTube video showing
avatar influencers in Hot Wheels Open World

LankyBoxShopJustin Roblox profile

LankyBoxGamesAdam Roblox profile
______________________________________
Chrisandthemike YouTube video showing
avatar influencer in Hot Wheels Open World

chrisatm Roblox profile

JAILBREAK/NASCAR

Influencer Avatar
HelloItsVG YouTube video showing avatar
influencer in a Jailbreak/NASCAR collaboration

EZ_HelloItsVG Roblox profile

L.O.L. SURPRISE! OFFICIAL PARTY

Influencer Avatar
Tiana YouTube video showing avatar influencer
in L.O.L. Surprise! Official Party

suaveeee Roblox profile_ _         _

ALO SANCTUARY

Influencer Avatar
Twiisted Pandora YouTube video showing
avatar influencer in Alo Sanctuary

TwistedPandora Roblox profile
______________________________________

HYUNDAI MOBILITY ADVENTURE

Influencer Avatar
ThinkNoodles YouTube video showing
avatar influencer in Hyundai Mobility Adventure

ImNotThinknoodles Roblox profile

___________________________________
MyUsernamesThis YouTube video showing
avatar influencer in Hyundai Mobility Adventure

MyUsernamesThis Roblox profile
KreekCraft YouTube video showing
avatar influencer in Hyundai Mobility Adventure

KREEK Roblox profile

*Note that in this video, Kreek’s avatar goes by
the name of Pedro Pony.

FOREVER21 SHOP CITY

Influencer Avatar
Krystin Plays YouTube video showing
avatar influencer in Forever21 Shop City

KrystinPlays Roblox profile

______________________________________

Undisclosed AI-Controlled Brand Avatars

Source Avatar
Chrisandthemike YouTube video
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Vans World “Chief Entertainment Officer” Steve Van Doren barbecuing
MyUsernamesThis YouTube video
Hyundai Mobility Adventure AI bot telling users to “Help people!”
TINA.org in-game captures
Nikeland store clerk giving away Nike backpack and cap

Nikeland store clerk waving users over to the Nike shop
Conor3D YouTube video
Nikeland NBA player LeBron James avatar giving away NBA All-Star Rewards after users complete certain challenges
SharkBlox YouTube video
Nikeland NBA player Giannis Antetokounmpo avatar giving away Nike earmuffs
LankyBox YouTube video
Hot Wheels Open World AI bot named Elwood encouraging players to upgrade their cars.
TINA.org in-game captures
Froot Loops World Toucan Sam bot encouraging players to  “let the adventures begin!”
HelloItsVG YouTube video
NASCAR AI bot in Jailbreak telling users about a free car giveaway.

NASCAR AI bot in Jailbreak telling users about restricted areas.
PlayAdoptMe YouTube video
Scooby Doo AI bot in Adopt Me! communicating with players about finding his collar.