
Balance of Nature to Pay $1.1M to Settle Regulatory Action over False Health Claims
Lawsuit alleged company falsely advertised that its “Fruits” and “Veggies” supplements could prevent, treat or cure serious diseases.
In January 2013, another class-action lawsuit was filed against Pfizer regarding its marketing of Zoloft. This time, the allegation is that the drug label and marketing materials do not mention the numerous clinical trials in which Zoloft was shown to be no more effective in treating depression than placebo. Instead, Pfizer’s consumers are given the impression that Zoloft is very effective for treating depression. (Plumlee v. Pfizer, Inc., Case No. 13-cv-00414, N.D. Cal.)
Lawsuit alleged company falsely advertised that its “Fruits” and “Veggies” supplements could prevent, treat or cure serious diseases.
MLM’s advertising claims are in need of a gut check.
Company makes changes to its made in the USA marketing following FTC inquiry.
TINA.org applauds proposed rulemaking and recommends addition.
TINA.org digs into company’s larger-than-life earnings claims.