A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In January 2019, a class-action lawsuit was filed against Xperience Fitness gym for, among other things, allegedly misrepresenting that the monthly price for Fit Memberships is $21.99 when, according to the plaintiffs, the gym actually charges significantly more each month. (Wesolowski et al v. Vertical Fitness Group, LLC d/b/a Xperience Fitness d/b/a Club 7776, Case No. 19-cv-120, E. WI.)
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.