
Monetizing Minors
How brands exploit kid influencers and their followers.
In October 2019, a class-action lawsuit was filed against Traeger Pellet Grills for allegedly falsely advertising that its wood pellets are a specific type of wood when, according to the complaint, the company uses a different type of wood and adds flavoring oils to them. For example, plaintiffs claim that the “Hickory BBQ Wood Pellets” are actually a less expensive wood with hickory-flavored oil added to them and the “Mesquite BBQ Wood Pellets” are also a less expensive wood with mesquite-flavored oil added to them. (Yates et al v. Traeger Pellet Grills, LLC, Case No. 19-cv-723, D. UT.)
How brands exploit kid influencers and their followers.
TINA.org digs into online retailer’s U.S.-origin claims following consumer tip.
Is it still a money-back guarantee if you end up paying hundreds of dollars?
Lawsuits allege foods and beverages aren’t as healthy as you might think.
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook