April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In October 2019, a class-action lawsuit was filed against Traeger Pellet Grills for allegedly falsely advertising that its wood pellets are a specific type of wood when, according to the complaint, the company uses a different type of wood and adds flavoring oils to them. For example, plaintiffs claim that the “Hickory BBQ Wood Pellets” are actually a less expensive wood with hickory-flavored oil added to them and the “Mesquite BBQ Wood Pellets” are also a less expensive wood with mesquite-flavored oil added to them. (Yates et al v. Traeger Pellet Grills, LLC, Case No. 19-cv-723, D. UT.)
These definitions are a joke.
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