CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Mahallati et al. v. Wix.com, Inc.
26-cv-1134, N.D. Cal.
(Feb. 2026)
Wix
(a website development platform)
Falsely marketing the price, billing frequency and duration of subscriptions
Falsely marketing that consumers can cancel subscriptions any time when they can only cancel within 14 days of making their first purchase
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg