CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Douglas et al. v. Wild Planet Foods, Inc.
26-cv-7687, S.D.N.Y.
(Sept. 2026)
Wild Planet Wild Sardines in Extra Virgin Olive Oil
Falsely marketing products as “Lightly Smoked” when the smoked flavor comes from an added ingredient
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg