Westbrae Organic Unsweetened Vanilla Soymilk
December 2020: A federal judge dismissed the complaint When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. concluding that plaintiffs failed to plausibly allege that reasonable consumers would expect vanilla to be the only flavoring ingredient in the product. Later in December, plaintiffs filed an amended complaint bringing similar allegations.
May 2020: A class-action lawsuit was filed against Westbrae Natural for allegedly falsely advertising that the flavoring ingredient in Westsoy Organic Unsweetened Vanilla Soymilk is vanilla when, according to plaintiffs, the ingredients list reveals that the product also contains “other natural flavors.” (Clark et al v. Westbrae Natural, Inc., Case No. 20-cv-3221, N.D. Cal.)
For more of TINA.org’s coverage of the marketing of vanilla claims, click here.
Class-Action Tracker
The Latest
Forever Living Ditching MLM Model
Company becomes the latest to leave the industry.
Fixing the Subscription Trap
The FTC’s Negative Option Rule do-over – and what’s at stake.
A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Meta AI Smart Glasses
Mounting lawsuits accuse Meta of breaking privacy promises.
Pizza Hut’s $10 Large Pizza
Breaking down the fine print of this March Madness commercial.