April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Viva Labs Organic Extra Virgin Coconut Oil
In November 2016, a class-action lawsuit was filed against Viva Labs for allegedly misleadingly marketing its Organic Extra Virgin Coconut Oil as healthy, as well as a healthy alternative to butter and other cooking oils when, in reality, the coconut oil’s total fat and saturated fat content make it unhealthy and a less healthy alternative. (Tracton et al v. Viva Labs, Inc., Case No. 16-cv-2772, S. D. CA.)
For more information about other class-action lawsuits regarding coconut oil and TINA.org’s coverage of the product, click here.
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