CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Shelly et al. v. Proempire, LLC d/b/a Vitamatic
26-cv-1632, C.D. Cal.
(June 2026)
Vitamatic supplements
Misleadingly representing that one gummy, capsule, or tablet contains the advertised dosage when each one contains only a fraction of the advertised dosage
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg