2026 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
June 2015: A federal judge granted Vitacost.com, Inc.’s motion to dismiss because the named plaintiff failed to meet his burden of showing that the amount in controversy was more than $5,000,000, as required for this federal court to have jurisdiction over this case. The complaint was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled..
February 2015: The named plaintiff voluntarily dismissed the claims against Dr.Vita, Inc. The dismissal, the reasons for which have not been disclosed, was When a complaint is dismissed with prejudice, it cannot be refiled..
October 2014: A class-action lawsuit was filed against Albion Laboratories for allegedly mislabeling Vitacost Chelated Magnesium and Nature’s Lab Magnesium Glycinate, magnesium supplements containing a blend of glycinate and oxide. According to the complaint, the company misleadingly labels the supplements because it does not list oxide as an ingredient on the product label, in violation of FDA regulations. (Holliday et al v. Albion Laboratories, Inc., Vitacost.com, Inc., DrVita, Inc., and John Does 1-50, Case No. 14-cv-81294, S. D. FL.).
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A closer look at what we’ll be monitoring in the new year.
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