Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing.
Virtual Items on Roblox
Case Name (Date)
V.R. et al. Roblox Corp.
22-cv-2716, N.D. Cal.
(May 2022)
Product/Service
Virtual items on Roblox
Allegations
Misleadingly representing that Roblox is free to play when it encourages minors to purchase virtual items, such as new characters and weapons
Failing to provide refunds for virtual items to minors who request them, in violation of California state law
Status
Dismissed When a complaint is dismissed with prejudice, it cannot be refiled.; Affirmed on appeal
Legal Action
Class-Action Tracker
Roblox’s Representations
Allegations: Falsely representing that Roblox is safe and educational and that users can make money on the platform
Roblox In-Game Content
Allegations: Advertising in-game content without warning consumers that the platform deletes purchased content and does not provide refunds or credits for the deletions
Roblox
Allegations: Failing to disclose the risk of criminal and predative activity on its platform and misleading parents into thinking that Roblox protects children from inappropriate content
Gambling on Roblox
Allegations: Falsely representing that its platform and digital currency are safe and that experiences that simulate gambling are not allowed on the platform
The Latest
Roblox Criticized by Children’s Advertising Watchdog
Patrick Coffee, Wall Street Journal
Will Roblox’ new advertising rules make a difference?
Colin Campbell, GameDaily.biz
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
Peter Adams, Marketing Dive
Walmart Quietly Removes Kid’s Advergame from Roblox
Universe of Play’s removal follows action led by TINA.org – and inaction from self-reg group.
What Roblox’s New Ad Policies Mean for Brands
Asa Hiken, AdAge