
Monetizing Minors
How brands exploit kid influencers and their followers.
In November 2018, a class-action lawsuit was filed against Virgil’s Sodas for allegedly deceptively marketing its Root Beer and Orange Cream sodas as being “Made Naturally” with “100% Natural Ingredients” and as having “No Preservatives” when, according to the plaintiffs, the sodas contain a synthetic preservative called citric acid. (Mason et al v. Reed’s Inc. d/b/a Virgil’s Sodas, Case No. 18-cv-10826, S. D. NY.)
For more of TINA.org’s coverage of natural claims, click here.
How brands exploit kid influencers and their followers.
TINA.org digs into online retailer’s U.S.-origin claims following consumer tip.
Is it still a money-back guarantee if you end up paying hundreds of dollars?
Lawsuits allege foods and beverages aren’t as healthy as you might think.
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook