A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Van Leeuwen Honeycomb Ice Cream
Case Name (Date)
Ozuzu et al. v. Van Leeuwen Ice Cream, LLC
24-cv-8714, S.D.N.Y.
(Nov. 2024)
Product/Service
Van Leeuwen Honeycomb Ice Cream
Allegations
Falsely marketing products as “honeycomb” ice cream when they do not contain any honeycomb or honey
Status
Pending
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