CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Goldman et al. v. V Shred, LLC
25-cv-6582, C.D. Cal.
(July 2025)
V Shred fitness programs, diet programs, and supplements
Falsely advertising discounts off of artificially inflated regular prices and as available for a limited time
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg