
Love Beauty & Planet and Dove Men + Care Products
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Rullo et al. v. Unilever United States, Inc.
22-cv-1618, D. Conn.
(Nov. 2022)
Schriver et al. v. Unilever United States, Inc.
22-cv-23706, S.D. Fla.
(Nov. 2022)
Sims et al. v. Unilever United States Inc.
23-cv-708, D. Conn.
(Nov. 2022)
Several Unilever brands of dry shampoos, including Dove, Nexxus, Suave, TRESemmé, and others
Failing to disclose that products may contain the carcinogen benzene
Rullo case: Consolidated to be heard with Little v. Unilever
Schriver case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Sims case: Consolidated to be heard with Little v. Unilever
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Allegations: Falsely advertising that products do not leave white marks
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Supplement and serum companies are targeting consumers experiencing hair loss.
Illegal claims that company’s products prevent hair loss also need to go.
Class-action lawsuit asks: Where’s the mint?
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.