Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Earl et al. v. Unilever United States Inc.
23-cv-360, N.D. Ill.
(Jan. 2023)
Suave 24-hour Protection Powder Aerosol Antiperspirant and several brands of Unilever hair products, including Suave, Dove, Nexxus, TRESemmé, and Bed Head
Failing to disclose that products contain the carcinogen benzene
Transferred to be heard with Little v. Unilever
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose that products may contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2704, E. D. MO.) July 2019: A class-action lawsuit was filed against Unilever for allegedly misleadingly…
October/November 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., in accordance with the terms of a Confidential Settlement Agreement. June 2015: A…
Some of the worst ads TINA.org covered this year.
TINA.org files complaint with the FDA and FTC over company’s hair growth claims.
Supplement and serum companies are targeting consumers experiencing hair loss.
Illegal claims that company’s products prevent hair loss also need to go.
Class-action lawsuit asks: Where’s the mint?