Under Armour
Allegations: Misrepresenting that it safeguards consumers’ personal data when it failed to do so and there was a data breach in November 2025
Dill et al v. Under Armour, Inc.
20-cv-6066, E.D.N.Y.
(Dec. 2020)
UA Rush Clothing Line
Falsely marketing the clothing improves athletic performance by converting heat absorbed from the human body into “recycled energy” that increases blood circulation
Pending
Allegations: Misrepresenting that it safeguards consumers’ personal data when it failed to do so and there was a data breach in November 2025
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
Allegations: Misleadingly advertising discounts on merchandise sold at outlet stores
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