CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Neil et al. v. True Religion Apparel, Inc. et al.
25-cv-10909, C.D. Cal.
(Nov. 2025)
Samuel et al. v. True Religion Apparel, Inc. et al.
26-cv-274, D. Ore.
(Feb. 2026)
True Religion clothing and accessories
Falsely advertising discounts off of artificially inflated regular prices and as available for a limited time
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg