CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Holder et al. v. Grand Brands, Inc. d/b/a The True Citrus Co.
23-cv-10754, S.D.N.Y.
(Dec. 2023)
True Citrus beverage mixes
Falsely marketing that products contain “No Preservatives” when they contain a preservative ingredient (citric acid)
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg