Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In May 2014, a class-action lawsuit was filed against Trader Joe’s Co. for allegedly misleadingly marketing its sunflower seeds. Among other things, the complaint claims that the company markets the sunflower seeds as a healthy snack without adequately disclosing that the sunflower kernels and the sunflower shells contain a “dangerously high” level of sodium. (DiSimone et al. v. Trader Joe’s Co., Case No. BC544924, Superior Court of the State of California, County of Los Angeles).
For more information about other class-action lawsuits against Trader Joe’s and TINA.org’s coverage of the company, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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