How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In May 2014, a class-action lawsuit was filed against Trader Joe’s Co. for allegedly misleadingly marketing its sunflower seeds. Among other things, the complaint claims that the company markets the sunflower seeds as a healthy snack without adequately disclosing that the sunflower kernels and the sunflower shells contain a “dangerously high” level of sodium. (DiSimone et al. v. Trader Joe’s Co., Case No. BC544924, Superior Court of the State of California, County of Los Angeles).
For more information about other class-action lawsuits against Trader Joe’s and TINA.org’s coverage of the company, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.