2026 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
Jones et al. v. Veridian Healthcare, LLC
22-cv-2204. S.D.N.Y.
(March 2022)
TheraCare lidocaine creams and patches
Misleadingly marketing products as Maximum Strength when they don’t contain or deliver the maximum dose of lidocaine
Misleadingly marketing that patches provide pain relief for 12 hours when they regularly peel off within a few hours or minutes of being applied
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
A closer look at what we’ll be monitoring in the new year.
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