April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
A false advertising class-action lawsuit was filed against The Nuplexa Group in January 2016. The complaint alleges that the company misleadingly markets Texas Superfood Select as a dietary supplement providing consumers with the same nutritional value as 12 servings of fruits and vegetables when such claims are not true. According to the complaint, 12 servings of fruit and vegetables contain more than the supplement’s .5 grams of fiber because one medium-sized apple contains approximately 4.4 grams of fiber and one medium-sized pear contains approximately 5.5 grams of fiber. The lawsuit was transferred to federal court in February 2016. (Rosenblatt et al v. The Nuplexa Group, Inc. and Dr. Dennis Black, Case No. 16-cv-1064, D. NJ.)
These definitions are a joke.
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