FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
A false advertising class-action lawsuit was filed against The Nuplexa Group in January 2016. The complaint alleges that the company misleadingly markets Texas Superfood Select as a dietary supplement providing consumers with the same nutritional value as 12 servings of fruits and vegetables when such claims are not true. According to the complaint, 12 servings of fruit and vegetables contain more than the supplement’s .5 grams of fiber because one medium-sized apple contains approximately 4.4 grams of fiber and one medium-sized pear contains approximately 5.5 grams of fiber. The lawsuit was transferred to federal court in February 2016. (Rosenblatt et al v. The Nuplexa Group, Inc. and Dr. Dennis Black, Case No. 16-cv-1064, D. NJ.)
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.