A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In March 2018, a class-action lawsuit was filed against The Franklin Institute for allegedly misleadingly marketing the Terracotta Warriors of the First Emperor Exhibit – a collection of life-sized sculptures created around 210 BCE to guard the tomb of an emperor of China – as containing authentic terracotta warriors when, according to the plaintiffs, more than half of the statues are replicas instead of authentic historical artifacts. (Lee et al v. The Franklin Institute, Case No. 18-cv-1266, E. D. PA.)
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.