In November 2020, a class-action lawsuit was filed against Heineken USA Inc. for allegedly misleadingly advertising Tecate brand beer as a Mexican beer without adequately disclosing that the beer is brewed in Holland. (Schelmetty et al v. Heineken USA Inc., Case No. 20-cv-9985, S.D.N.Y.)

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Foreign Beer May Actually Be Brewed Locally

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Foreign Beer May Actually Be Brewed Locally

Their ads entice you with visions of far-off lands, beautiful people speaking with accents, and the unique taste of imported beer.  But the reality is that it’s expensive to ship…