Tecate Beer
In November 2020, a class-action lawsuit was filed against Heineken USA Inc. for allegedly misleadingly advertising Tecate brand beer as a Mexican beer without adequately disclosing that the beer is…
Dos Equis Classic Lime Ranch Water
Case Name (Date)
Pautz et al. v. Heineken USA Inc.
22-cv-2911, S.D. Ill.
(Dec. 2022)
Product/Service
Dos Equis Classic Lime Ranch Water Hard Seltzer
Allegations
Misleadingly marketing products as if they contain tequila when the ingredients list reveals they contain alcohol from sugar instead of tequila
Misleadingly marketing products as lime when the ingredients list reveals they do not contain any lime ingredients
Status
Pending
Class-Action Tracker
The Latest
TINA.org’s Social Media Influencers Actions
A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.
Are You a ‘Reasonable Consumer’?
Courts weigh in on legal term.
Ad or Not? Neil Patrick Harris and Heineken
Despite the inflatable pool toy, this type of influencer marketing doesn’t float.
It’s the Super Bowl: Do You Know Where Your Alcohol Is from?
Behind the labels that cost you more.
Five Hopped Up Beer Claims
Beer me some misleading ad claims this St. Patrick’s Day.