In November 2020, a class-action lawsuit was filed against Heineken USA Inc. for allegedly misleadingly advertising Tecate brand beer as a Mexican beer without adequately disclosing that the beer is…
Pautz et al. v. Heineken USA Inc.
22-cv-2911, S.D. Ill.
Dos Equis Classic Lime Ranch Water Hard Seltzer
Misleadingly marketing products as if they contain tequila when the ingredients list reveals they contain alcohol from sugar instead of tequila
Misleadingly marketing products as lime when the ingredients list reveals they do not contain any lime ingredients
A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.
Courts weigh in on legal term.
Despite the inflatable pool toy, this type of influencer marketing doesn’t float.
Behind the labels that cost you more.
Beer me some misleading ad claims this St. Patrick’s Day.