A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Suja Organic Cold-Pressed Juices
Case Name (Date)
Lumbra et al. v. Suja Life, LLC
22-cv-893, N.D.N.Y.
(Aug. 2022)
Product/Service
Suja Organic Cold-Pressed Fruit and Vegetable Juices
Allegations
Misleadingly marketing juices as cold-pressed and fresh without adequately disclosing that the juices are highly processed after being cold-pressed and, as a result, are no longer fresh
Status
Pending
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