Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
Debono et al. v. Cerebral, Inc.
22-cv-3378, N.D. Cal.
(June 2022)
Subscriptions to Cerebral
(a telemedicine company that provides access to therapy, counseling, and medication)
Failing to disclose that subscribers’ access to various mental health services is contingent on the availability of counselors, therapists, and prescribers in their geographic area
Misleadingly marketing that subscribers can cancel subscriptions anytime when the company makes it difficult to cancel subscriptions
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.