Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Lebaron et al. v. Frey Brothers, Inc.
22-cv-6262, S.D.N.Y.
(July 2022)
Subscriptions for Frey laundry, personal and home care products
Misleadingly marketing that consumers can “Try Frey for FREE” without adequately disclosing that they will be automatically enrolled in a subscription
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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