Google’s AI Overviews
New AI-powered search feature produces misleading answers.
Lebaron et al. v. Frey Brothers, Inc.
22-cv-6262, S.D.N.Y.
(July 2022)
Subscriptions for Frey laundry, personal and home care products
Misleadingly marketing that consumers can “Try Frey for FREE” without adequately disclosing that they will be automatically enrolled in a subscription
Pending
New AI-powered search feature produces misleading answers.
Eyewear company makes marketing changes following FTC inquiry.
That is, everything except for 70 brands, among other exclusions.
For many consumers, made in the USA claims are no small fry.
The truth about sales advertised as sitewide can be ugly.