The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Starz Free 7-day Trial
In December 2017, a class-action lawsuit was filed against Starz Entertainment for allegedly misleadingly advertising its “7 day free trial” by claiming that customers can cancel at any time when, according to plaintiffs, Starz makes it difficult to cancel trial subscriptions and instead automatically renews subscriptions and charges customers without notifying them, in violation of New York law. (Roberts et al v. Starz Entertainment, Case No. 17-cv-9452, E.D.N.Y.)
For more information about other class-action lawsuit regarding negative option offers and TINA.org’s coverage of them, click here.
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