
365 Whole Foods Market Plant-Based Flushable Wipes
Allegations: Falsely marketing products as plant-based
In August 2019, a class-action lawsuit was filed against Whole Foods Market for allegedly deceptively advertising that its Starkey Water is pure and clean when, according to plaintiffs, the water is contaminated with high levels of arsenic, a chemical that allegedly causes cancer and other serious health issues. (Berke et al v. Whole Foods Market, Inc. et al, Case No. 19-cv-7471, C. D. CA.)
For more of TINA.org’s coverage of Whole Foods, click here.
Allegations: Falsely marketing products as plant-based
Allegations: Misleadingly marketing that products contain “Real Organic Cheddar Cheese”
Allegations: Falsely marketing that Amazon Prime members receive free 2-hour delivery of groceries when Amazon charges consumers a $9.95 service fee for grocery deliveries from Whole Foods Market
Allegations: Failing to adequately disclose a $2 deposit fee in advertised retail prices
Allegations: Failing to disclose that products contain a bacterium that could lead to serious adverse health consequences
Allegations: Falsely marketing supplements as glucosamine sulfate when they don’t contain any glucosamine sulfate
Allegations: Misleadingly marketing products as “whole grain”
Allegations: Misleadingly marketing the weight of fish in products as higher than it actually is
Allegations: Falsely marketing pizzas as being 18 inches when they are actually 16 inches
Allegations: Falsely marketing the amount of Omega-3 fatty acids in each serving
Allegations: Deceptively using slack-filled packaging and misleadingly marketing its commitment to environmental stewardship
Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients
Allegations: Misleadingly marketing that the main flavoring ingredient is vanilla when the Ingredients list does not contain a vanilla ingredient
Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals
Allegations: False “Animal Welfare Certified” and “No Antibiotics, Ever” claims
Allegations: Misleadingly marketing the ingredients in Organic 365 Honey Graham Crackers
Allegations: Misleadingly listing “organic dehydrated cane juice solids” as an ingredient when it’s actually sugar
Allegations: Falsely marketing lemons and raspberries as the main flavoring ingredients
Allegations: Failing to disclose that foods contain allergens
Allegations: Failing to disclose that vanilla flavor comes from artificial flavors
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
Consumers also have a beef with claim that meat is “animal welfare certified.”
These marketing claims are feeling the heat.
TINA.org is currently tracking 70 class actions challenging claims that a variety of foods and beverages are truly vanilla.