Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny
E.J. Schultz, Ad Age
South of France Products
Case Name (Date)
Salerno et al v. Kirk’s Natural, LLC
21-cv-4987, E.D.N.Y.
(Sept. 2021)
Product/Service
South of France soaps, sugar polish, and hand & body cream
Allegations
Misleadingly marketing that products are from France when they actually come from Kentucky
Status
Settled
(Final approval granted)
https://southoffrancesettlement.com/
The Latest
Stellantis Steers Away from Deceptive Made in USA Claims
MADISON, CONN. April 9, 2025 — Dutch automaker Stellantis has paused its new “American Born” campaign after getting called out by consumer advocacy organization truthinadvertising.org (TINA.org). Released in the wake…
Jeep, Dodge and Ram Pump the Brakes on Built in USA Claims Following TINA.org Inquiry
New ads came and went amid increased attention on U.S. auto manufacturing industry.
Stellantis to Revise Ads Saying Its Cars Are Built in America
Patrick Coffee, The Wall Street Journal
Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal