
Monetizing Minors
How brands exploit kid influencers and their followers.
Salerno et al v. Kirk’s Natural, LLC
21-cv-4987, E.D.N.Y.
(Sept. 2021)
South of France soaps, sugar polish, and hand & body cream
Misleadingly marketing that products are from France when they actually come from Kentucky
Settled
(Final approval granted)
https://southoffrancesettlement.com/
How brands exploit kid influencers and their followers.
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This campaign highlights Bad Bunny’s Puerto Rican roots and recently won a Grand Prix award at the Cannes Lions festival.
Is it still a money-back guarantee if you end up paying hundreds of dollars?
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