CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Barnes et al. v. Big Lots, Inc.
22-cv-9782, S.D.N.Y.
(Nov. 2016)
SoundBody Maximum Strength Lidocaine Patches
Misleadingly implying that products adhere for 12 hours when they don’t
Misleadingly marketing products as “Maximum Strength” when the dosage of lidocaine is reduced because patches detach
Marketing that patches relieve pain by “Desensitiz[ing] Aggravated Nerves” when the FDA has determined such claims are misleading
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg