A Brand Story
Be wary of questionable and deceptive claims in origin stories.
SmartyPants Multivitamins
Case Name (Date)
Foster et al v. SmartyPants, Inc. d/b/a SmartyPants Healthy Minds, Inc.
21-cv-6430, S.D.N.Y.
(July 2021)
Product/Service
SmartyPants Multivitamins
Allegations
Misleadingly marketing products as “Complete” multivitamins that provide “Essential” nutrition when they do not contain several essential nutrients
Status
Pending
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