Keto Fat Bomb
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
Cintron et al. v. KSF Acquisition Corp.
22-cv-6541, S.D.N.Y.
(Aug. 2022)
Nacarino et al. v. KSF Acquisition Corp.
22-cv-4021, N.D. Cal.
(July 2022)
Wittman et al. v. KSF Acquisition Corp.
22-cv-4023, E.D.N.Y.
(July 2022)
SlimFast smoothie and shake mixes
Misleadingly marketing that products contain more protein than they actually do
Cintron case: Pending
Nacarino case: Pending
Wittman case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
Allegations: Falsely advertising that products are “clinically proven” to cause and maintain weight loss without having scientific evidence to support such claims
Allegations: Falsely marketing that products are “clinically proven” to help consumers “lose weight & keep it off” when scientific evidence does not support such claims
Allegations: Misleadingly marketing products as clinically proven to provide weight loss and hunger control benefits without adequate scientific evidence to support such claims
Brands named in litigation include SlimFast, Silk and Beyond Meat, among others.
Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
NAD decision takes aim at advertising “formatted as editorial content.”