
Keto Fat Bomb
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
Kuciver et al v. KSF Acquisition Corp.
21-cv-5964, N.D. Ill.
(Nov. 2021)
SlimFast meal replacement products, including shakes, bars, and snacks
Misleadingly marketing products as clinically proven to provide weight loss and hunger control benefits without adequate scientific evidence to support such claims
Pending
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
Allegations: Falsely marketing that products are “clinically proven” to help consumers “lose weight & keep it off” when scientific evidence does not support such claims
Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
NAD decision takes aim at advertising “formatted as editorial content.”