
Keto Fat Bomb
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
Case Name (Date) |
Kuciver et al v. KSF Acquisition Corp. 21-cv-5964, N.D. Ill. (Nov. 2021) |
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Product/Service | SlimFast meal replacement products, including shakes, bars, and snacks |
Allegations | Misleadingly marketing products as clinically proven to provide weight loss and hunger control benefits without adequate scientific evidence to support such claims |
Status | Pending |
Allegations: Misleadingly marketing the product as having “Zero Added Sugar”
Allegations: Falsely marketing that products are “clinically proven” to help consumers “lose weight & keep it off” when scientific evidence does not support such claims
Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
NAD decision takes aim at advertising “formatted as editorial content.”