April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In February 2016, a federal judge stayed (i.e., suspended) the action in a class-action lawsuit against Healthy Choice Labs. The complaint, which was originally filed in February 2015, alleges that the company deceptively promotes introductory “free trials” for its weight-loss supplement, Simply Garcinia Cambogia, without adequately disclosing that consumers who sign-up for the “free trial” are automatically enrolled in a recurring monthly club and, as a result, charged $79.99 each month. (Merritt et al v. Yavone LLC, Healthy Choice Labs, LLC, Global Pro System, Inc., Case No. 15-cv-269, D. OR.)
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These definitions are a joke.
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