
Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Simmons et al. v. Unilever United States Inc.
23-cv-491, D. Conn.
(Nov. 2022)
Dove, Nexxus, Suave, Tresemmé, and Bed Head dry and foam shampoos
Failing to disclose that products contain the carcinogen benzene
Pending
Allegations: Falsely advertising that products do not leave white marks
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose that products may contain the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
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